This is a post by guest blogger Glenn Perkins
If it’s November, that means there will be a thrilling conclusion to the Formula 1 season. It also means that the Los Angeles Auto Show is town, an event that has grown exponentially in size and has become an annual tradition for families, friends and anyone interested in the latest automotive styles, technology and trends. It’s also a great excuse to get out of the house and see some cool cars!
This year’s iteration of the show included an industry-only event called The
Connected Car Expo which, as its name implies, focuses on in-car technology, i.e. the features that will assist the driver (driverless cars, self-parking cars, voice and data systems, on-board apps) all while providing underway connectivity. The CCE provided a forum for key automotive and tech personalities to pool resources and share their knowledge in ways that will shape the future of transportation. Panelists and guest speakers include highly influential personalities from Honda, Ford, BMW, Google, NHSTA, Stanford University Faculty and others.
When considering the present state of automotive in-car technology, and its rapid integration, much remains to be sorted out.
To illustrate that point, panel discussions included such topics as “Infotainment Standard Time - One for All or Every Automaker for Themselves? “ This ongoing dialog is essential to reaching consensus and streamlining the whole idea of in-car tech with features that will enhance the driving experience. At this point, the Manufacturers seem to be at a crossroads, with some favoring a universal system that will support all smart phone platforms versus others that have made a sizable investment in proprietary in-dash systems that work well with just a handful of consumer electronic devices, useful to some but a customer satisfaction disaster to others. This area of study is still a work in progress.
The panel discussion titled “Connected Car Critical Dialogue: Overcoming the Distracted Driving Roadblock” addressed the current obsession with gadgets and social media in particular, which has a reached a critical point where drivers want to compress time and space and perform more tasks while driving. With technology being far more advanced than social mores; texting, sending e-mails and talking on the phone have increasingly put the public at risk and more stringent measures need to be taken to eliminate this behavior.
There were several panel discussions neatly dove-tailing with each other, with much consideration being given to the future of transportation. The underlying themes of both the L. A. Auto Show and Connected Car Expo complement each other well. While the CCE brings together the knowledge of an industry; innovators and influence's that will chart the future course of an industry and consumers, the Auto Show educates and assures show goers as to how automobiles are designed and manufactured to the highest quality while maintaining the latest in ‘green’ standards, with the latest technology. Public relations and marketing efforts heighten the all-important emotional reactions and affiliation needs in an effort to forge a connection with the consumer. You will hear words like ‘branding’ and ‘conquest sales’ bandied about, but this is where the rubber meets to road, in the literal sense.
The 2013 L.A. Auto Show and CCE are a strong reminder that we are living in an exciting time; a golden age of innovation and automotive design and the Industry has the pedal to the metal.
The Los Angeles Auto Show will be open from Nov 22 to Dec 1. Visit
laautoshow.com for more information and enjoy the show.